TikTok recovers from dip in usage that benefited rival apps following U.S. ownership change
Usage Dip and User Response
Following the transfer of ownership to U.S. entities, TikTok experienced a significant drop in usage, with users uninstalling the app at a rate nearly 150% higher than before. This decline prompted a surge in usage of rival social media platforms.
Recovery in App Usage
Despite the initial dip, TikTok’s user numbers have since begun to recover. The app is seeing a resurgence in engagement, indicating a potential rebound in user interest.
Concerns Over Algorithm and Censorship
Some users have raised concerns about potential censorship and algorithm manipulation under the new U.S. ownership structure. These concerns have led to increased scrutiny of how content is curated and displayed on the platform.
Industry Response and Future Outlook
Industry reports suggest that the change in ownership has triggered a shift in user behavior, with many seeking alternatives. However, TikTok’s recovery signals resilience and a possible return to its dominant market position.