Michael Saylor’s Strategy made modest bitcoin acquisition at start of last week’s crypto crash
Key Details of Bitcoin Acquisition
Led by Executive Chairman Michael Saylor, the company added 1,142 bitcoin for $90 million, or an average price of $78,815 each. This modest acquisition was made at the start of last week’s crypto crash, reflecting Strategy’s strategy of holding bitcoin as a long-term asset despite market volatility.
Market Context and Holding Value
Strategy currently owns 712,647 Bitcoin with an average purchase price of $76,037. As Bitcoin prices fell below $75,000 during the crash, the value of its holdings declined significantly, leading to substantial unrealized losses. The company’s stock also dropped to multi-year lows following the crash.
Recent Activity and Market Response
- Strategy acquired an additional 855 BTC for $75.3 million prior to the crash, indicating a continued commitment to bitcoin despite market downturns.
- The company’s January 2026 purchase of 22,305 BTC remains the largest single acquisition in its history, funded by $2.1 billion in stock and preferred share sales.
Investor and Market Reaction
As a proxy for bitcoin, Michael Saylor’s Strategy sees its stock rise and fall with the broader crypto market. The company’s large holdings have drawn significant attention, though recent price drops have led to a $47 billion unrealized profit loss, with Strategy now $630 million underwater on its bitcoin holdings.