Porsche shutters e-bike, battery, software subsidiaries as part of company overhaul
Overview of Subsidiary Closures
Porsche is closing three of its subsidiaries as part of a company-wide overhaul to address falling sales and declining profits. The decision marks a significant shift in the automaker’s strategy, focusing on streamlining operations and concentrating on its core automotive business.
Details of Affected Units
- Cellforce Group GmbH: The battery subsidiary is being dissolved, as Porsche confirms it will no longer expand its in-house battery production independently.
- Cetitec GmbH: The software subsidiary is also being shut down, indicating a reduction in digital and software development initiatives.
- e-bike units: Porsche has officially ended its e-bike operations, including the P2 eBike joint venture with Pon Holdings, which was concluded on 31 December 2025.
Impact on Workforce
More than 500 employees across the affected subsidiaries will be impacted by the closures, reflecting the scale of the restructuring.
Strategic Rationale
The overhaul aims to sharpen Porsche’s focus on its core vehicle segments, particularly high-performance and luxury cars, while divesting from less viable ventures such as electric bikes and standalone battery and software development.