Dressed for succession: What Kim Ju Ae’s outfits tell us about North Korea
Kim Ju Ae’s fashion and political grooming
Kim Ju Ae’s evolving fashion is one of the signs that she is being groomed as North Korea’s next leader. Her outfits are likely to be dictated by the government’s Propaganda and Agitation Department, which controls state media and visual messaging.
Public appearances and visual propaganda
Kim Ju Ae has been seen in formal attire during official events, including military parades. At one appearance, she wore a sleek black outfit with a poised half-updo, signaling a shift from a quiet child to a figure of emerging power.
Her father, Kim Jong Un, has been seen wearing matching jackets with her during public events, suggesting a deliberate effort to project a unified image of leadership and dynastic continuity.
Analyst perspectives
- Analysts suggest that Kim Ju Ae’s clothing is used as visual propaganda to project power and stability.
- She is referred to as ‘Princess’ in elite circles, indicating her elevated status within the regime.
- Her fashion choices are interpreted as part of a broader strategy to prepare her for a future leadership role.
Related context
North Korea’s traditional fashion includes the ‘choson-ot’, a colorful kimono-like dress, and a cap that is a common element in uniforms. However, official state events feature more formal and symbolic attire, especially for high-ranking figures.